Privacy Statement

Margreiter Gastronomie GmbH
Natur & Spa Resort Der Alpbacherhof****s
279, A-6236 Alpbach

Named “Der Alpbacherhof” in the continuous text below.

This Privacy Policy covers the collection and use of personal information that may be collected when you contact us, such as when you visit our website, when you request, book, purchase services, or when you call us. Please take a moment to read the following document, which informs you how Der Alpbacherhof treats your personal data, what types of data are collected, how and for what purpose these data are used, to whom Der Alpbacherhof passes these data on and how Hotel Der Alpbacherhof protects your personal data.
Your personal rights have the highest priority, and The Alpbacherhof makes every effort to protect these rights.
Any further data protection obligations beyond the scope of this data protection declaration shall of course remain unaffected.

Declaration on the duty to inform

The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the statutory provisions (DSGVO, TKG 2003). In this data protection information we inform you about the most important aspects of data processing within the framework of our website and beyond.

General Inforamtion

By using this website, you consent to the use of personal and non-personal information as described in this Privacy Policy in the manner and for the purposes set out below.

You can revoke your consent at any time (even in part) by sending an e-mail to hotel@alpbacherhof. at . This may affect the functionality of the content offered on this website, in particular because some data applications are necessary to provide the service you have requested.

Questions concerning the protection of personal rights

If you have any questions or concerns about data protection, please contact us. Please send us a message (contact details see below).

Of course, you have a right to information about the personal data concerning you, to data transferability, to correction or deletion of personal data as well as to restriction of or objection to the processing of your personal data.

You can exercise these rights by sending an e-mail to hotel@alpbacherhof. at . The provisions of the applicable data protection laws shall apply mutatis mutandis.

Declarations of consent which you have given to Alpbacherhof regarding the processing of personal data can be revoked at any time. However, such revocation does not apply to such types of data processing that are already permitted by law.

The Alpbacherhof is entitled to change this data protection declaration from time to time. If any material changes are made, a notice will be posted on our website along with the updated version of the Privacy Policy.

Furthermore, you have the right to complain to the data protection authority.
in Austria
in Germany

Contact us

If you contact the Hotel Der Alpbacherhof by e-mail and/or contact form, your personal data entered there, in particular your name and e-mail address, will be used for processing your enquiry and for any follow-up questions. This data processing is therefore required for the performance of the contract pursuant to § 8 para 3 no. 4 DSG and Art. 6 para 1 lit b DSGVO.

If you leave comments or other contributions in the fields provided for this purpose, your IP address will be stored for a maximum of six months. The purpose of this storage is to be able to identify the person responsible in the event of any legal infringements. It is therefore in the overriding interest of Hotel Der Alpbacherhof pursuant to § 8 para 1 no. 4 DSG and Art 6 para 1 lit f DSGVO.

The data you enter in the contact form will remain with us until you request deletion or revoke your consent to storage. Mandatory statutory provisions – in particular retention periods – remain unaffected.

Why does Der Alpbacherhof collect personal data?
For how long will personal data be stored?

The Alpbacherhof collects and uses your personal data in order to offer you exemplary customer service in connection with your stay at the Alpbacherhof****s hotel, to enable convenient access to our website and to be able to provide you with optimum service offers. In addition, your personal data will help Alpbacherhof keep you informed of the latest product announcements, special offers and other developments that we believe may be of interest to you.

If you are not interested in being kept up to date on the latest developments and current product and service information, please feel free to let us know at any time.

Your personal data will be stored for as long as is necessary to fulfil the above services or as long as Der Alpbacherhof is obliged to store such data due to mandatory legal provisions.

What data is collected?

There are a number of situations in which your personal data can help Alpbacherhof to offer you a better service. For example, you may be asked for personal information when you start a transaction. You will only be asked to provide information that is relevant to the situation in question. This includes, for example, your name, mailing address, telephone number, e-mail address and preferred method of contact or credit card information.

In addition, information is collected for market research purposes, such as customer activities, in order to get to know the customer better and thus provide a more effective service. This data can be used to determine which information is really useful for customers and which areas of the website and Internet services you are most interested in.

When does Der Alpbacherhof pass on personal data?

The Alpbacherhof takes the protection of your personal rights very seriously. Alpbacherhof assures you that your contact information will neither be sold nor lent to other providers.

The Alpbacherhof may be forced by mandatory legal provisions or official orders to disclose your personal data.

In the course of the registration law it is necessary that the guests fill out a questionnaire with personal data with the journey. The transmission of data is only encrypted so that no personal data is passed on to the registration office, only the data necessary for statistical purposes.

How does Der Alpbacherhof protect your personal data?

Alpbacherhof takes precautions, including administrative, electronic and physical procedures, to protect your personal information from loss, theft and misuse, as well as from unauthorized access, disclosure, alteration and destruction.

You yourself can also help us by taking appropriate precautions to protect your personal data on the Internet. Always make sure you use a secure web browser and activate the relevant web browser settings to protect your personal data.

Presentation of the website

The Hotel Der Alpbacherhof stores the following data each time the website www. alpbacherhof. at (hereinafter referred to as “website”;) is accessed: Name of the website accessed, requested file, date/time, amount of data transferred, notification of successful retrieval, browser type/version, operating system, previously visited page and IP address.

The short-term storage of the IP address of your terminal device is necessary for the provision of the contents of the website and thus pursuant to § 8 para 3 no. 4 DSG and Art. 6 para 1 lit b DSGVO for the performance of the contract. Your IP address will be deleted after you have finished using the website.

The Hotel Der Alpbacherhof uses the above data for statistical purposes only.


When you visit the website, one or more cookies (small text files) are stored on your terminal device. The purpose of this is to improve the service of Hotel Der Alpbacherhof by, for example, storing user settings.

The website can also be used without cookies. You can deactivate the storage of cookies in your browser, restrict it to certain websites or set your browser to notify you before a cookie is stored. You can delete cookies from your computer’s hard drive at any time using the data protection functions of your browser. In this case, the functions and user-friendliness of the website may be restricted.


The provider of the website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

– Browser type and browser version
– used operating system
– Referrer URL
– Hostname of the accessing computer
– Time of the server request
– IP address

This data will not be merged with other data sources. The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests you send to Hotel Der Alpbacherhof. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://”; to “https://”; and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to the Hotel Der Alpbacherhof cannot be read by third parties.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”;), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies to help the website analyze how users use the site. The data generated by the cookie about your use of this website (including your IP address) will be transmitted to a Google server in the USA and stored there for the duration of your visit to the www. alpbacherhof. at website. For the transfer of personal data to the U. S. , an adequacy decision of the European Commission is available.

Google will use the data transmitted on behalf of Hotel Der Alpbacherhof to evaluate your use of the website, to compile reports on website activity for Hotel Der Alpbacherhof and to provide other services relating to website activity and internet usage. Google may also transfer this data to third parties where required to do so by law, or where such third parties process the data on Google’s behalf. Google will not associate your IP address with any other data held by Google.

However, if IP anonymization is enabled on this website, Google will previously truncate your IP address within the European Union or the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website.

You can prevent the storage of cookies within the framework of Google Analytics by setting your browser software accordingly. In this case, however, you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to the use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the link.

You can find more information about the terms of use and data protection regarding Google Analytics here.

Google AdWords Remarketing

This website uses Google Remarketing. Google Remarketing is an advertising service from Google that can be used to target previous visitors to the website.

Third parties, including Google, place ads on websites on the Internet. Cookies are stored on your device and used to serve ads based on a user’s previous visits to this website. Users are identified by cookies set in the web browser. The text files can be used to analyse user behaviour when visiting the website and then be used for targeted product recommendations and interest-based advertising.

If you do not want to receive interest-based advertising, you can use the Preferences Manager to disable Google’s use of cookies for these purposes and customize ads on the Google Display Network by visiting Google here.

Google Maps

The website of the Hotel Der Alpbacherhof uses the Google Maps API of Google Inc. based in the USA to visually display geographical information. When Google Maps functions are used, Google collects, processes and uses data. For more information about data processing by Google, please refer to Google’s privacy policy.

Facebook Custom Audiences

The Hotel Der Alpbacherhof uses Custom Audiences on the website Facebook. Facebook Custom Audiences is an advertising service provided by Facebook Inc. , 1601 S California Ave, Palo Alto, CA, 94304, USA, to target previous visitors to the site.

Facebook uses cookies to serve ads based on a user’s previous visits to this site. Users are identified by cookies set in the web browser, which are stored there. Cookies can be used to analyse user behaviour when visiting the website and then be used for targeted product recommendations and interest-based advertising.

If you do not want to receive interest-based advertising on Facebook, you can unsubscribe here.

Social Media Plug-In

The Hotel Der Alpbacherhof uses so-called social media plug-ins (interfaces to social networks) on its website. When visiting the website, the system automatically establishes a connection with the respective social network due to the integration of the social media plug-ins and transmits data (IP address, website visit, etc. ).

The data is transmitted without the intervention and outside the responsibility of the Hotel Der Alpbacherhof. The Hotel Der Alpbacherhof would like to point out that you can prevent this data transmission by logging out of the respective social networks before visiting the website. Only in the “logged in”; state can the social network assign specific data to your activity profile through automatic data transfer.
The automatically transmitted data will be used exclusively by the operators of the social networks and not by the Hotel Der Alpbacherhof.

For more information on this, including the content of data collection by social networks, please refer directly to the website of the relevant social network. There you can also customize your privacy settings.

The social networks included on the site are:

Facebook Inc. , 1601 S California Ave, Palo Alto, CA, 94304, USA
Further information HERE.

Twitter Inc. , 795 Folsom St. , Suite 600, San Francisco, CA 94107, USA
Further information HERE.

WhatsApp Inc. , 1601 Willow Road, Menlo Park, CA 94025, USA
Further information HERE.

YouTube, LLC, 901 Cherry Ave. , San Bruno, CA 94066, USA
Further information HERE.

Voucher sale online
Further information HERE.


If you would like to subscribe to the free newsletter of the Hotel Der Alpbacherhof, all you need to do is enter your e-mail address to which the newsletter is to be sent. This data processing is required for the performance of the contract pursuant to § 8 para 3 no. 4 DSG and Art. 6 para 1 lit b DSGVO. Further personal data such as first and last name, interests . . . are optional. These additional personal details are only used to personalise the newsletter.

The double opt-in procedure is used for registration. After registration, you will receive a confirmation and authorisation e-mail at the e-mail address you have provided, asking you to click on the link contained therein. This ensures that only the authorized user of the specified e-mail address can register for our newsletter distribution list.

You can unsubscribe from the newsletter at any time. At the end of each newsletter you will find a link where you can unsubscribe. Alternatively, you can also send an e-mail to hotel@alpbacherhof. at . Your personal data will then be deleted from the newsletter distribution list.

If we have received the corresponding information within the framework of the contractual relationship with you, Hotel Der Alpbacherhof reserves the right for its own advertising purposes to permanently store your first and last name, your postal address, your year of birth and your professional, branch or business name and to use them to send you interesting offers and information on offers from Hotel Der Alpbacherhof by post or e-mail. You can object to the processing of your data for this purpose at any time by sending a message to hotel@alpbacherhof. at

Clever Reach©

The Alpbacherhof uses Clever Reach© to send newsletters.

Clever Reach© is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. The data entered by you for the purpose of newsletter subscription (in particular name, email address, IP address) will be stored on the servers of Clever Reach©. These are naturally also subject to the guidelines of the DSGVO and must be consulted directly at Clever Reach©.

Data analysis by Clever Reach©

With the help of Clever Reach© we are able to analyze our newsletter campaigns. For analysis purposes, e-mails sent with Clever Reach© contain a so-called “tracking pixel”; that connects to the Clever Reach© servers when the e-mail is opened. In this way it can be determined whether a newsletter message has been opened.

Furthermore, we can use Clever Reach© to determine if and which links are clicked in the newsletter message. All links in the email are so-called tracking links that can be used to count your clicks.

If you reject this analysis by Clever Reach©, you must unsubscribe from the newsletter. For this purpose we provide a corresponding link in every newsletter message.

storage period

The data stored by you for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from the server after unsubscribing from the newsletter. Data stored by us for other purposes (e. g. in the customer base) remain unaffected by this.

Contact details:

Mühlenstr. 43
26180 Detent end
Germany (German)

Contact us
Phone: +49 (0) 4402 97390-00
Fax: +49 (0) 4402 97390-99
E-mail: info@cleverreach. com*

Sales tax identification number: DE230180364
Commercial register: Local court Oldenburg / HRA 4020.


At the hotel we offer you the possibility to log in to the Gastfreund and get access to internal information. The privacy policy of Gastfreund can be found here.


Personal data, namely title, first name, surname, e-mail address, postal address and country, are collected when participating in competitions offered on the website of the Hotel Der Alpbacherhof. These data are required for the execution of the competition, in particular for the allocation of the participation requests to the respective participants and for the determination and notification of the winners – thus pursuant to § 8 para 3 no. 4 DSG as well as pursuant to Art. 6 para 1 lit b DSGVO for the performance of the contract.

The personal data received will only be processed and used by Hotel Der Alpbacherhof to the extent that it is necessary for the execution of the competition. The personal data will be stored for the duration of the competition and – to process any profit claims and claims for damages – for a maximum of three years thereafter and then deleted.

By entering the competition, you agree that if you win, your name will be published on this website and on social media channels.

Our company-wide commitment to the protection of your personal rights

As already mentioned, Der Alpbacherhof takes the protection of your personal rights very seriously. In order to ensure the security of your personal data, these guidelines will be communicated to all relevant employees and security measures for the protection of personal rights within the company will be strictly implemented.
The website contains links to websites of other companies. Der Alpbacherhof is not responsible for the privacy practices of these companies. Alpbacherhof therefore recommends that you inquire with these companies about their data protection declaration.

If you have any questions about data processing, please contact us at the following address:

If you have any questions about data processing, please contact us at the following address:

Margreiter Gastronomy GmbH
Nature & Spa Resort The Alpbacherhof****s
Hnr. 279, A-6236 Alpbach, Germany
E-mail: hotel@alpbacherhof. at
www. alpbacherhof. at

Data Protection Officer: Alois Margreiter, Owner
mailto: hotel@alpbacherhof. at
Phone: +43 5336 5237